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Privacy Policy

The handling of personal information obtained from the customer (“you”) while using our mobile application, along with other services provided by us through any other medium related to Finesse Fashions Private Limited (“we” or “us” or “our”) by Finesse Fashions Private Limited (all these services collectively referred to as the “Services”) have been elaborated in this section of ‘Privacy Policy’ (“Policy”).

By visiting and using Finesse Fashions Private Limited, you are accepting and consenting to the practices described in this Policy, so please read this Policy carefully before using our Services.

We understand that you care about how your personal information is obtained and used, and we appreciate your faith in our ability to uphold the highest standards of care and sensibility in handling your data. FINESSE FASHIONS PRIVATE LIMITED is committed to respecting and upholding your privacy, and if you have any further questions in this regard please feel free to contact us at the coordinates listed below.

Personal Information
Personal information, for the purposes of this Policy, refers to information that can be used to specifically identify any individual customer of ours, such as the customer’s name, address, email address, payment data, telephone number etc. This would also include information about a customer’s activities with regard to the usage of our Services, and demographic information such as nationality, date of birth, gender, geographic area, and preferences, whenever any such information is linked to the personal information that identifies an individual.

Accordingly, we collect personal information from customers to help us personalise and continually improve their shopping experience on our website. We use the information we gather from you to assist us in:

  • Handling orders.
  • Delivering products and services.
  • Processing payments.
  • Communicating with you about orders, products, services and promotional offers.
  • Updating our records and generally maintaining your account with us.
  • Displaying content such as wish lists and customer reviews.
  • Recommending merchandise and services relevant to your interests.

We also use this information to improve our platform, prevent or detect fraud or abuses of our Services and enable third parties to carry out technical, logistical or other such functions on our behalf.

Types of information gathered
Information You Provide: We receive and store any information submitted by the customer on our website, mobile applications, or through any other platform or medium of communication. Customers retain the right not to provide certain information; however, this may interfere with their ability to avail full advantage of several of our features.

We use the information that you provide for the purpose of:

  • Responding to your requests.
  • Customising your future shopping experience.
  • Improving our platform.
  • Personalising communications with you.

Automatic Information: At each instance of your interaction with us, certain type of information is received and stored, For example, like many websites, we use cookies to obtain certain types of information when you access our website, or advertisements and other content served on other websites by or on behalf of Finesse Fashions Private Limited through your web-browser.

Shopping Behaviour: In order to personalise your product feed on Finesse Fashions Private Limited, we collect information based on your shopping behaviour. Aside from the products that you purchase, this includes but is not limited to the products that you view, add to your wishlist, and add to your shopping cart while browsing our website. In addition to this, information related to your style preference, colour preference, your aesthetic sensibilities, and your body shape is collected and submitted in the form of our Style Quiz. However, this information will only be submitted if you willingly take the Quiz mentioned above, and will be used to customize your product feed.

Third Parties
Personal information about you may be sent to us by third parties, such as social media services, commercially available sources and business partners. If you access our Services through a social media service or connect a service on our website or mobile applications to a social media service, the information we collect may include your user name associated with that social media service; as well as any information or content the social media service has the right to share with us – such as your profile picture, email address or friends list, and any information you have made public in connection with that social media service. When you access the Website or mobile applications or otherwise engage any FINESSE FASHIONS PRIVATE LIMITED entity through social media services, or when you connect any Website or mobile application to social media services, you are authorizing FINESSE FASHIONS PRIVATE LIMITED to collect, store, and use and retain such information and content in accordance with this Policy.

E-mail Communications: In order to understand and improve the relevance of our email communications with you, we often receive a confirmation when you open an email from Finesse Fashions Private Limited. By clicking the ‘Unsubscribe’ link in the mail; you have the choice of not receiving further email communication.

Information from Other Sources
Information received about you from other sources may be added to our account information. You automatically agree to this addition by using or continuing to use our website, in accordance with this Policy, as may be amended at any time at our discretion. You also agree and consent to us collecting, storing, processing, transferring and sharing information (including sensitive personal information) related to you with third parties or service providers for the purposes as set out in this Privacy Notice.

Sharing Information with Third Parties:

Information about our customers is an important part of our business and we are not in the business of selling it to others. Finesse Fashions Private Limited shares customer information only as described below with the subsidiaries which Finesse Fashions Private Limited controls and that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Affiliated Businesses We Do Not Control:

  • We work closely with affiliated businesses. In some cases, such as Marketplace sellers, these businesses operate stores at or sell offerings to you at our website.
  • In other cases, we provide services jointly with or on behalf of these businesses.

Third Party Service Providers:

  • In certain cases, we employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service.
  • They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by the applicable law.

Compliance with the Law:

  • We may be required to share the personal information with government authorities and agencies for, inter alia, the purposes of verification of identity or for prevention, detection, investigation including cyber incidents, prosecution and punishment of offences.
  • Further, we may release account and other personal information when we believe release is appropriate to enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Finesse Fashions Private Limited, our users or others.
  • This includes exchanging information with other companies, organisations, government or regulatory authorities for fraud protection and credit risk reduction.

You agree and consent for Finesse Fashions Private Limited to disclose your information, if so required under the applicable law. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice

When you use the FINESSE FASHIONS PRIVATE LIMITED Software, you may also be using the services of one or more third parties, such as Google, Facebook, MSD, Vizury, AppsFlyer, Acra, WizRocket, CleverTap, YouTubeAndroidPlayer, Konotor, juspay, newrelic, squareup, packetzoom, mixpanel, proguard. Your use of these third party services may be subject to the separate policies, terms of use, and fees of these third parties.

Examples of Information Collected

Information You Give Us:
You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you:

  • Search for a product
  • Place an order through Finesse Fashions Private Limited world.com or one of our third-party sellers
  • Provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your “Your Profile” communicate with us by phone, e-mail or otherwise.
  • Complete a questionnaire or a contest entry form.
  • Compile Wish Lists, provide and rate Reviews.
  • Employ other personal notification services and Order Notifications.

As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been dispatched (including addresses and phone numbers); content of reviews and e-mails to us; the personal description in your “Your Profile” and financial information.

Automatic Information:

Examples of the information we collect and analyse include –

  • The Internet protocol (IP) address used to connect your computer to the Internet
  • Login, e-mail address, password, computer and connection information such as browser type and version, and operating system and platform
  • Purchase history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers
  • The full Uniform Resource Locators (URL) click stream to, through and from our website or mobile applications (including date and time)
  • Cookie number
  • Products you viewed or searched for
  • Phone numbers used to call our customer service number.

We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website or mobile applications for fraud prevention and other purposes.

During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-over’s), and methods used to browse away from the page.

Information from Other Sources:

Examples of information we receive from other sources include: Third parties or other carriers may provide us with updated delivery and address information which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase information and page-view information from some merchants.

You agree and consent for our website to disclose your information, if so required under the applicable law. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.

When you use the FINESSE FASHIONS PRIVATE LIMITED Software, you may also be using the services of one or more third parties, such as Google, Facebook, MSD, Vizury, AppsFlyer, Acra, WizRocket, CleverTap, YouTubeAndroidPlayer, Konotor, juspay, newrelic, squareup, packetzoom, mixpanel, proguard. Your use of these third party services may be subject to the separate policies, terms of use, and fees of these third parties.

Information You Can Access:
Examples of information you can access easily through your account on our website include –

  • Updated information regarding recent orders.
  • Personal information (including name, e-mail, password, communications and personalisation information).
  • Payment details (including credit-card information).
  • E-mail notification settings (including Alerts, Available to Order notifications, Delivers, Recommended for You and newsletters).
  • Recommendations (including prior-order history).
  • Wish Lists and products added to cart (only if the products are not sold out.).

Use of cookies
Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your Web browser. This enables our systems to recognise your browser and to provide features such as personalised recommendations, personalised advertisements on other Websites and storage of items in your Shopping Cart between visits.

App & Device Information:
Certain information about your device is collected to make your experience on our app better and to help us analyse app crashes, debugging device specific issues and for marketing analytics.

The device information we collect includes:

  • App Name, App Identifier (package name in case of the Android), App Version, App Locale, App Installed Time, App Updated Time, Mobihelp SDK Version, OS, OS Version, OS Locale.
  • Device Brand, Release Keys, Device Fingerprint, Device ID, Device Manufacturer, Device Version, Referrer, Device OS, Device Info Dump, Device Make, Installer, Device Model, Device SW Build (like the carrier/custom branding of the Android OS where applicable).
  • Current Active Network (as WiFi vs Mobile Network), Mobile Network Type (as GPRS/EDGE/HSPA etc), Mobile Network Operator Name, Mobile Network Country Code.
  • Battery Level, Battery Status (Charging/Discharging), Screen Orientation, Device Storage Space Free/Total in MB (Internal Storage), Device Storage Space Free/Total in MB (SD Card).

We also collect referrer information which tells us the third party that referred you to us and can include utm parameters (UTM parameters are simply tags you add to a when your link is clicked, the tags are sent back to Google Analytics and tracked).

To get insights into our marketing advertisement performances and the partners working with us, we also collect information about the channel through which you installed our app. For example, if you install our app by clicking on an advertisement on a platform, we will get information regarding the partner (being Google in this example) and the advertisement you clicked on which is identified by an alphanumeric.

Securing Information & Retention:
We guarantee to protect the security of your information during the purchase of any product on our website. For all our online payments we use a Secure Sockets Layer (SSL) software, which encrypts information you input in addition to maintaining the security of your information.

Only the last four digits of your credit card number are revealed when confirming an order. The appropriate credit card company however, is transmitted the complete credit card number during order processing.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal information (including sensitive personal information).

Our security procedures dictate that we may occasionally request proof of identity before we disclose personal information to you.

If you choose a payment gateway to complete any transaction on Website or mobile applications then your credit card data may be stored in compliance with industry standards/recommended data security standard for security of financial information such as the Payment Card Industry Data Security Standard (PCI-DSS).

It is important for you to protect yourself against unauthorised access to your password and to your computer. Be sure to sign out when you finish using a shared computer or if you are working over an unsecure or public network.

Use of Information and Duration:
We will strive to protect the privacy and legal rights of all its users. Any and all Personal and Sensitive Information you provide to us such as usernames, emails, phone number, passwords or any other login information or personal information will be available to us and we have the right to use this information until the you communicate with us and direct us not to use it further. By making use of the Service, you agree for all Personal Information to be retained up until the time it is required for the Purpose or required under applicable law, whichever is later.

All Non-Personal Information will be retained indefinitely.
If you delete our application from your mobile device or delete your account on our website, we will retain your Personal Information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our Terms of Use, take actions we deem necessary to protect the integrity of our Service or our users, or take other actions otherwise permitted by law.

In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third party policies.

If you do not want us to use personal information that we gather to personalise advertisements we display to you or for other purposes, please write to us at care@finessefashions.net.If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Finesse Fashions Private Limited world.com and orders placed with Finesse Fashions Private Limited world.com. It is your responsibility to review them for changes.

Associated Third Parties:
The Services may contain links to other websites, products or services that we do not own or operate, irrespective of whether they are posted by us or third party users of FINESSE FASHIONS PRIVATE LIMITED.

If you choose to visit or use any third-party sites or products or services made available through a link on FINESSE FASHIONS PRIVATE LIMITED, please be aware that this Policy will not apply to your activities or any information you disclose while visiting or using those services

FINESSE FASHIONS PRIVATE LIMITED is not responsible for the privacy practices of any such third-party sites or any products or services on or through them.

International Visitors:
If you are using our services from outside India, please be aware that your Personal Information may be sent to, stored and processed at our servers and data centres which are located in India.

By providing your personal information to us through your use of our Service, you agree to the transfer, storage, and processing of this information in India. We may also transfer your data from India to other countries in connection with the operation of the Services.

It is important to note that Privacy and Data laws vary in different regions of different countries. This will also mean that those laws which are applicable to the area of operation may not be applicable in your home country or region.

Notices and Revisions:
Our business changes constantly and our Privacy Notice and the Conditions of Use will change also. Accordingly, we keep updating this Policy from time to time.

  • Any changes made to this document shall be indicated by the date of updation on the top of this document. Any such changes will be applicable to you provided your continued usage of the Services beyond the date of updation.
  • We may periodically send you e-mails with reminders of our notices and conditions, unless and until you have explicitly instructed us not to.
  • We recommend that you check this Policy from time to time to ensure that you are fully informed of any changes that might affect you.

The Privacy Policy is applicable to all the information that we have about you and your account unless stated otherwise. However, we stand behind the promises we make, and will never materially change our policies and practices in any way that makes them less protective of customer information collected in the past without the consent of affected customers

Please Contact us for further queries: care@finessefashions.net

Information Shared with Third Party Service Providers

We may disclose to third party services certain personally identifiable information as listed below:

  • Information you provide us, such as name, email, mobile phone number.
  • Information we collect as you access and use our service, including device information, location and network carrier data.

We share this information with our third party service providers so that we can:

  • Personalize the app for you.
  • Perform behavioural analytics

You automatically agree to the terms of our Policy by accessing and using our website and applications (Android and iOS). This Policy should be read at all times along with the Terms of Use of the Website.

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