Finesse Fashions Pvt. Ltd., established in 2009, is dedicated to meeting the evolving needs of men’s fashion in the Indian market. Our flagship brand, ROOKIES, was launched the same year with a commitment to delivering high-quality, handcrafted clothing that is engineered to perfection.

ROOKIES has grown to become a prominent name in men’s fashion, with a presence in over 720 stores across India, including Multi Brand Outlets (MBOs) and Shop-in-Shops (SIS). In addition, we proudly operate more than 18 Exclusive Brand Stores nationwide.

Initially known for our expertly crafted Denim Jeans, ROOKIES has since expanded into a full range of menswear. Our collection now includes Shirts, T-shirts, Twill Pants, Cargos, Jackets, Shackets, Shorts, Linens, Athleisure, and more, offering something for every style and occasion.

Our Strengths

We stand out in the fashion industry by offering:

• High-Quality Clothing at Affordable Prices: We believe in making fashion accessible without compromising on quality.
• Innovative and Futuristic Designs: Our designs are forward-thinking, ensuring you always stay ahead of the trend.
• End-to-End, In-House Production Facilities: Control over every step of the production process guarantees consistency and excellence.
• PAN India Availability: We ensure that our products are available nationwide through both offline and online channels.