It is an idea that you follow and an attitude that you exude.
Are you ready to change the world? Hell YEAH, you are one of us.
THE ’ DNA
With an attitude to create high-quality denims for the youth, our focus has always been on promoting individualistic and comfortable fashion. Have a look at what makes us ROOKIES!
REBEL
ROOKIES don’t conform to conventions. We make our own rules.
CURIOUS
Our curiosity leads us to open new progressive paths.
PASSIONATE
When we do something, we do it with all our heart.
RISK-TAKER
We don’t believe in destiny, we make our own path.
THRILL-SEEKER
We live life on the wild side
FEARLESS
We don’t judge, we accept
PROGRESSIVE
Always looking ahead, always winning.
Experience
Live the ROOKIES Life!
Fit Guide
One of the most iconic, charismatic and pioneering frontmen in rock music history. Best remembered as the lead singer of Los Angeles rock band
The Doors
An English musician, singer and songwriter who rose to worldwide fame as a founder member of
The Beatles
Nicknamed 'The Boss,' Bruce Springsteen is a legendary American musician known best for his single Born To Run as a solo artist and as the leader of the E Street Band.
The E Street