Rookies products are of the high quality, Thereof well crafted & fashionable. Craftsmanship goes beyond mere technical quality. It is by people with skilled hands & brains, but, most importantly, rookies is made with love of doing it.

Rookies is constructed into the model silhouette with attention given to good authentic sewing and details.

Ambition to contribute to the better world is developing more sustainable products and reducing impact an the environment with a vision for continuous improvement. Our energy and efforts are directed to words - making clothing that fits better, looks better, and feels better, without compromising.

Washing is an art

Creating a wash with the right color, pattern and attitude requires huge amount of feeling. That’s why we never stop working on washes. The thoroughness is based on the scientific connection between the fabric and the wash: a bad was is devastating for a beautiful fabric and the bad fabric devastating for a beautiful wash.


Rookies was established in 2009 by Finesse Fashion Pvt. Ltd., launched with mens premium denims in the domestic market.

Rookies is all about putting fashion in the context of the larger world of denims. Pushing the boundaries continuously, experimenting innovations and product development with a young team had led to a strong following.

Distinct attitude with an iconic style is the creative vision of Rookies !! Jeans takes you to the next level of premium fashion clothing.

Active contribution has turned the brand into an efficiently structured enterprise that has carved out a successful niche for itself in the fashion market. Rookies is a denim

connoisseurs who likes a glamorous, sophisticated look with an urban touch and a casual feel to it.

Rookies has a consistently fresh, creative attitude that allows for an innovative look in which denim is mixed and matched with fashion items, for a collection in which every single piece is to die for.
v Inspiration is drawn from rich and dynamic environment overtime which refines sense of style that gains character overtime with age and use.

Rookies jeans demonstrates the depth of finesse fashion approach to design.


W-36, 1st Floor, M.R. Society,
Opp. Raheja College, Relief Road,
Santacruz (W), Mumbai 400 054



one of the most iconic, charismatic and pioneering frontmen in rock music history. Best remembered as the lead singer of Los Angeles rock band

The Doors


an English musician, singer and songwriter who rose to worldwide fame as a founder member of

The Beatles

Finesse Fashion Pvt. Ltd. is India’s largest producer and suppliers of mens denims. Finesse is a part of Denimach, which is an International production house based in Bangladesh, leader in quality and experimentation. We continue to build brands and own a diverse portfolio for every customer of international and domestic holdings.

From more than 2 decades owe claim to be a compliance company that satisfies its every buyers requirements.

The factory is equipped with most modern and sophisticated machinery and equipments of world famous brands.
v Today more than 20,000 employees delicately design, develop, manufacture and sell across 43 countries in Europe, America, Asia & Africa.

Influential clients - GAP Inc., Old Navy, H&M, Zara, Levis Denizen Europe, Benetton Europe, Banana Republic, Mossimo, Gant, to name a few.